Alan King had been the staff editorial
cartoonist at the Ottawa Citizen for 15 years
when Neil Reynolds came in as editor in 1996. He fought with
Reynolds frequently about the content of his work, and about the
changes that Reynolds was making to the newspaper-particularly
the changes to the editorial board. Unlike editorial cartoonists
at most Canadian dailies, King, whose work has been
self-described as low taste, had to get approval from both
Reynolds and the paper?s publisher, Russell Mills, before his
cartoons were allowed to run. After King depicted Don Cherry in a
way that Reynolds referred to as nasty, Reynolds killed the
cartoon late in the day, and King did not provide the paper with
a cartoon for the first time since he?d worked there. The next
morning he was demoted to staff illustrator at the
Citizen, a paper which rarely used
illustrations. He quit the paper three days later and is now
working freelance as a digital artist. (When Reynolds was asked
about this, he said that he would not discuss internal matters.)
King sent a letter privately to three or four
cartoonists, warning other would-be Citizen
cartoonists about working under Reynolds, a heads-up somebody
posted on a webpage of the Association of Canadian Editorial
Cartoonists."Reynolds has given the cartoonists reporting to him
a very difficult time," King wrote."Attempts at rational debate
are regarded as mutinous insolence and deviations from the
ideological line of the editorial board as evidence of mental
deficiency."
Reynolds started wooing Charles Jaff?
before King left the Citizen. Jaff?, who was
working primarily as an illustrator and whose only experience
with editorial cartooning was at The Varsity,
a University of Toronto student newspaper, accepted the job
gradually, expressing doubts about the viability of editorial
cartoons. Nevertheless, he decided to take the job and was hired
on contract. During his first few months, only about half of the
cartoons he drew were about political topics, since he had heard
that they could get him into trouble. Instead, he created work
that he referred to as "loopy." This tactic proved to be at odds
with Reynolds's vision of editorial cartooning. Having received
letters from puzzled readers regarding Jaff?'s work, Reynolds
said that Jaff?'s cartoons were too obscure, explaining
that"readers have to get the cartoons on at least one level."
After about a year on the job, and soon after Jaff? had drawn a
cartoon depicting Santa Claus interrogating children on his lap
as a comment on Christmas consumerism, Jaff? was politely asked
to leave. Just recently, Cameron Cardow, who signs his work "Cam"
and lives in Calgary, was hired as the Citizen's newest editorial
cartoonist, the paper's third in two years.
The
Citizen is an extreme example of the editorial
cartoonist's precarious position at Canadian newspapers.
Cartoonists are the jesters who provide the humour that breaks up
the dense text on the editorial and op-ed pages. But beneath the
humour there often lies sharp, satirical commentary. The
tradition of graphic arts as a form of social protest in Canada
has been strong-consider politicians such as Sir Wilfrid Laurier,
R.B. Bennett, Joe Clark, John Diefenbaker, Brian Mulroney or Jean
Chr?tien, all of whom have been targets of cartoonists' wrath.
The first wave of political cartooning began 150 years
ago when cartoonists such as J.W. Bengough, creator of Grip,
found his muse drawing the follies of former Prime Minister Sir
John A. Macdonald, among others. Over the past half century,
artists such as Andy Donato, Duncan Macpherson, Robert Lapalme,
Terry Mosher (best known as Aislin, his daughter's name) and Len
Norris have contributed to the legacy. Cartoonists like these and
others continually provoke reactions from the politicians whom
they disparage, as well as the public on whose behalf they
comfort the afflicted and afflict the comfortable.
So
what happens if the jester falls out of favour with the king? The
role of the king is played by the publishers and editors at
Canada's daily papers, who have the power to hire and fire
cartoonists and demand changes to their work. Neil Reynolds
believes there is a lack of innovation in Canadian editorial
cartooning, that the range of visual metaphors has been
restricted to single gags-for example, to variations on strange
bedfellows or someone slipping on a banana peel. But it seems as
though Reynolds's biggest problem with cartoonists is that they
do not hold a position on issues. The fourth wave of cartoonists
claim that their job is not to pick one group and target them,
but to point out the stupidity and malfeasance everywhere,
regardless of their personal views or those of the paper for
which they work. Reynolds has identified this as the problem with
Canadian political cartoonists: they lack a philosophy. The late
Duncan Macpherson, one of Canada's premier editorial cartoonists,
who was credited with establishing the separation of the
cartoonist's position from that of a paper's editorial board,
would be livid.
The heyday of political cartooning may
be over. From the 1950s to the '70s, cartoonists held much more
influence over public opinion than they do today. Former Prime
Minister Joe Clark was once quoted as saying that Canada's
political cartoonists cost him votes in the 1980 election. It was
a boom time, when every respectable paper had a staff cartoonist.
But these days many of the dailies are still recovering from the
recession of the early 1990s, when circulation fell. Today, many
newspapers still fight for readers, cautious of controversy and
fiscally conservative. Cartoonists, by their very nature, are
seen as dangerous by many editors and publishers, and when there
is cost-saving to be done, staff cartoonists, whose salaries can
range as high as $100,000, are among the first casualties.
Furthermore, there would seem to be cheap alternatives: local
freelancers or syndicated cartoonists. As a result, the staff
cartoonist is becoming increasingly rare. Adrienne Lamb, while a
graduate student in journalism at the University of Western
Ontario, wrote her master's thesis on Canadian editorial
cartooning. She found that only 30 percent of newspapers across
the country have full-time cartoonists. The largest, such as the
The Gazette in Montreal and The Globe
and Mail, employ staff cartoonists, but many mid-sized
dailies, including The Kingston Whig-Standard,
the Regina Leader Post and The London
Free Press, now rely on freelancers or syndicated
cartoonists, as do the majority of smaller papers.
At as
little as $10 to $25 per cartoon, syndicated cartoons are a
cost-efficient alternative to having a full-time artist on staff.
The pay rates are set by the newspapers based on their
circulation levels and by the cartoonists themselves. However,
the economics of syndication are behind one of the most
frequently cited criticisms of this practice. At such low fees,
cartoonists can only make money by having their work appear in as
many newspapers as possible.
Conscious of trying to
please many different editors in different regions of the
country, critics say, syndicated cartoonists seek a common
denominator?usually a national issue?that most readers will
relate to. And some, in their approach, are inclined to be
careful rather than bold. As a result, a growing proportion of
cartoons has become less biting and diverse in subject matter and
rarely address important local issues. Even newspapers that
employ freelance or staff cartoonists?for example, The
London Free Press and the Ottawa
Citizen?keep a slush pile of syndicated cartoons on
hand to choose from in case of emergencies. The editors who go
through this pile remark that they can predict what the
prevailing subject matter will be.
The top cartoonists
are worried about the state of their art and see the trend toward
syndication as the biggest threat. Brian Gable is one of two
staff cartoonists for The Globe and Mail and a
past president of the Association of Canadian Editorial
Cartoonists. He is among a growing number of cartoonists who fear
that cartoons are in danger of becoming"McToons"-flat, generic,
easily runnable anywhere with no regional reference. The
Globe's other cartoonist, Tony Jenkins, uses phrases
such as "satire lite" or "off-the-rack" to describe this type of
work."As newspapers become more corporate rather than
family-owned voices," says Gable,"there's a blanding out in all
journalism, not just cartoons. As long as people keep buying the
newspaper, why run a cartoon that's going to cause a
demonstration in front of your building? That's affecting not
just the satire, but the look of the cartoons. They're all
looking the same. They lack that individual voice." This sameness
is reflected in many ways, including the style. Charles Jaff?
refers to this style as "bendy ink drawings." The cartoonists who
copy the look of American editorial cartoonist Jeff McNelly, the
creator of the comic Shoe and a several-time winner of the
Pulitzer Prize for his work, are said to draw this way. Finding a
distinctive style sets the artist's work apart. Aislin draws
physically accurate caricatures of his subjects-eyes are often
drawn so as to appear almost liquid-and he uses cross-hatching to
create texture. He tackles many subjects by creating comical
scenes, such as Jean Chr?tien in a bodysuit and ballet slippers;
other times he'll draw symbols with labels as political
statements. For example, a recent cartoon that he drew when the
euro was introduced featured world currency symbols labelled with
the name of the currency and the area of origin. The last one he
called OD, for overdraft, and the country of origin he identified
as"most folks."
Duncan Macpherson was well known for his
ruthless style. Terry Mosher refers to him as the"king of the
third wave." One of Macpherson's most celebrated cartoons
featured Diefenbaker as Marie Antoinette saying"Let them eat
cake," after Diefenbaker cancelled the Avro Arrow project and its
14,000 jobs. Pierre Berton has said this cartoon was"the
beginning, I think, of the country's disillusionment with the
Diefenbaker government...scarcely anybody had taken a crack at
Diefenbaker until then." The next generation of cartoonists need
to be encouraged to develop distinctive voices and feel free to
experiment in order to reach the maturity and depth of Canada's
greatest cartoonists. Terry Mosher is one of four editorial
cartoonists recognized in the Canadian News Hall of Fame. His
work is savage and biting; he has no sacred cows. In fact, he's
often getting into trouble for his opinions, and a few times for
his portrayal of ethnic and religious groups. He has worked at
The Gazette for all of his 27-year career,
although he had a brief concurrent stint at The Toronto
Star.
Like a number of well-known staff
cartoonists, Mosher is nationally syndicated. When newspaper
editors are using syndicated cartoonists, they can choose which
cartoons they run. Although publishers have the final say, staff
cartoonists have the opportunity to vigorously defend the
integrity of their work. While Mosher believes that cartoonists
have more freedom than anyone on a newspaper, he adds that there
is room for concern, because of the conservative trend among
editors."Some editors prefer to have a cartoonist who illustrates
the editorial policy of their newspaper," says Mosher. He
believes that this is more prevalent in the U.S., but cartoonists
are eager to please. An article in the January/February '99
edition of American Journalism Review noted
how homogenized cartoons were getting in the U.S.; Mosher
believes this is a threat in Canada as well. Joel Pett, president
of the American Association of Editorial Cartoonists, was quoted
in that article as saying,"It's not unusual for people to have
similar ideas." The author continues,"The problem is that
everybody heads in the same direction on the same days." Pett is
also quoted as saying that it isn't only the cartoonist's
fault:"Editors tend to like stuff that doesn't take much thinking
or analysis." The article goes on to note that"cartoons mirror
the mainstream headlines." As Pett points out,"Before Princess
Diana's death...you couldn't print a cartoon about land mines to
save your life."
Fifteen years ago, when The
London Free Press's long-time staff cartoonist, Merle
Tingley, retired, the paper decided to use syndicated work.
Today, the Free Press strikes a compromise:
although still running syndicated cartoons, the paper also uses a
local freelance cartoonist, Paul Lachine. Some weeks, like many
staff cartoonists, Lachine is featured three times and sometimes
more if there is a big local event going on, or as Helen Connell,
who is in charge of the paper's editorial pages, says,"If his
work is the best of the pile that day." Lachine is not paid as
well as a staff cartoonist would be, and he does not receive
benefits. Connell says that she pays top dollar for cartoons that
are made for the Free Press, but adds that the paper's budget
does not allow her to hire a full-time staff cartoonist.
The expense seems to be a discretionary one, though.
The London Free Press has a circulation of
just over 100,000 readers, according to the January 1999
Canadian Advertising Rates and Data. Yet
The Daily News in Halifax, which has a
circulation of just over 28,000 readers, has a full-time
cartoonist on staff. There are no French-language newspapers that
use syndicated work. The specific regional issues and the
language barrier mean that French dailies are more inclined to
hire a staff or a contract cartoonist. Terry Mosher's work
reflects Montreal as surely as some of Alan King's cartoons
reflected Ottawa.
Steve Nease is a winner of the 1998
Canadian Community Newspapers Association's award for editorial
cartoonists. Like about half of the syndicated cartoonists, he
acts as both the distributor and the creator of his work. Nease,
who is concerned that papers are moving away from local issues in
general, thinks that if a newspaper is relying on syndicated
cartoonists, its readers are learning even less about local
affairs.
This shift from local journalism is evident at
the Ottawa Citizen. Cameron Cardow, its
current cartoonist, lives in Calgary, so his cartoons rarely
stray from international or national topics. Many cartoonists
like to work at home, but when home is far away from the paper's
audience, the ability to gauge local issues is lost. For
instance, one of Charles Jaff?'s cartoons made fun of Ottawa's
ice storm victims. He thought that he was helping readers lighten
up about the experience, but the cartoon was not well received,
especially by Neil Reynolds. On the other hand, many of Alan
King's cartoons were local. In fact, two of his cartoons hang on
the walls of the mayor's office in Ottawa. The importance of
resident cartoonists is particularly evident in highly
competitive local markets. In Halifax, the two dailies are
serious rivals. Fighting for similar audiences, The
Daily News and The Chronicle-Herald
employ staff cartoonists who go for the jugular and cover the
local angle. The situation is one that makes cartoonists across
the country envious. Bill Turpin, the editor of The
Daily News, says,"I consider it a real luxury for a
paper our size to have a staff cartoonist." He believes that
editorial cartoonists should be the loose cannons rolling around
the deck of a newspaper. As an editor, he adds,"What you really
want is a cartoonist who makes you nervous."
And nervous
is what many editors are. Their concern is that cartoonists
sometimes go too far and offend readers. And sometimes they do.
There have been cases of libel suits being brought against
Canadian editorial cartoonists, the most notorious occurring in
British Columbia in 1978. Future provincial premier William
Vander Zalm, then minister of human resources, sued the
publisher, the editor and the cartoonist of the Victoria Times
after the paper's cartoonist, Robert Bierman, depicted Vander
Zalm gleefully pulling the wings off of a fly after a major
shakeup took place at the ministry. The original court decision
found that the cartoon went beyond fair comment because it
implied that Vander Zalm enjoyed hurting people, instead of just
showing that he had indirectly hurt people as a result of layoffs
caused by his ministry. But the paper was acquitted on appeal.
A year ago, in Saint John, N.B., Josh Beutel, a local
newspaper cartoonist, was sued for libel by Malcolm Ross after
Beutel produced a cartoon suggesting that Ross was a Nazi. Ross,
a former New Brunswick schoolteacher, had published controversial
material considered by many to be both anti-Semitic and racist.
He had been removed from teaching in the classroom by the school
board after an inquiry into his views. Beutel lost the case and
the New Brunswick Teachers' Association was forced to pay $7,500
in damages to Ross.
But given the freedom to take risks,
cartoonists can produce true works of originality (despite their
differences, Neil Reynolds refers to Charles Jaff? as a comic
genius in his own way). If it is inevitable that papers are going
to tighten budgets, perhaps the best choice is to use a local
freelancer, as The London Free Press does, to
address community issues.
At work here is a clash of
philosophies between editors like Neil Reynolds, who think that
cartoonists should be partisan and attack along those lines, and
editorial cartoonists, who value the freedom to satirize every
deserving target?what Serge Chapleau, editorial cartoonist with
La Presse in Montreal, calls la b?te
d'humanit?. And as he says,"that is not owned by one
political party."