In the March 1991 edition of the Ryerson Review
of Journalism, Jack McIver, then editor of The Globe and Mail's
award-winning travel magazine Destinations, boldly predicted the
magazine would survive despite a suspect balance sheet and a deep
recession that was biting into ad revenues. "I think the Globe's
committed enough to hang tough," said McIver.
On
November 16, 1993, the commitment ended. Globe management
announced that Destinations, along with the recently launched
health magazine Body & Soul, would cease publication. Six
people were laid off. Now, only Broadcast Week and the Report on
Business Magazine remain in the Globe's magazine division, once a
seven-title empire that at its peak included publications such as
Toronto, Montreal, West, and domino.
The Globe cuts
best illustrate the economic state of the Canadian media. The
media managers' preoccupation with economics leaves many
journalists uncomfortable: they must now worry about their next
pay cheque, let alone their next story. But what I find scarier
is how two of America's most influential men predict that
fibre-optic technology will precipitate the death of the
journalist. Bill Gates, the Seattle whiz kid who's chairman and
cofounder of computer giant Microsoft, wants to build the
software for the muchhyped information superhighway. As he
envisions it, this software will eventually replace the functions
performed by editors and reporters. It's this technology that
prompted best-selling author Michael Crichton to tell members of
the U.S.based National Press Club in April 1993 that media
outlets like The New York Times and the networks would be "the
next great American institution to find themselves obsolete and
outdated." Crichton said, "I will have artificial intelligence
agents roaming the databases, down-loading stuff I am interested
in, and assembling for me a front page or a nightly news show
that addresses my interests."
Collectively, these
factors have created a sense of insecurity, even panic, among
journalists. It's this uncertainty that permeates the 1994
edition of the Review. There's no more telling example than our
cover story about The Toronto Star. After a lengthy
investigation, Allison Vale concludes that the Star is in
trouble. Poor profits have translated into mass layoffs and low
staff morale. What's more, staff and others are questioning the
paper's leadership. They contend that editor John Honderich has
failed to inspire hope or provide a new vision for a mass-market
newspaper in the information age.
Other stories
include Julie Smyth's tale of the battle between advertising
magazines Marketing and Strategy. The folks at Strategy are
trying to break Marketing's hold on the advertising community.
How Marketing will fare is unclear. And Linda Williams reports
that Canada Council funding for This Magazine, The Canadian
Forum, and New Maritimes is in jeopardy due to the council's
confusing guidelines.
Indeed, can anyone survive?
Michael Crichton obviously doesn't mink so. But perhaps his
eulogy should be seen as a wakeup call. Three media outlets
examined in this issue are up to the challenge. The Saint John
Telegraph Journal has launched a weekend literary magazine, The
New Brunswick Reader. Alex Beckett examines why maverick editor
Neil Reynolds is bucking the trend at a time when many
newspapers, like the Globe, have cut weekend supplements and
magazines. And Dick Snyder reports that MuchMusic and
YTV-networks known more for entertainment than journalism-are
both taking a stab at delivering the news in a different,
innovative format.
Take note Mssrs. Gates and
Crichton.