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Sexy...or desperate?

By Jenny Vaughan

In an effort to attract younger readers, Playboy magazine slapped a nude Marge Simpson on its November cover.

The age of the magazine's average reader is 35 years old according to canada.com, and Playboy CEO Scott Flanders says they'd like to rope in twenty-something readers with their Marge cover.

As Jian Ghomeshi noted on Q this week, if a nudie magazine has trouble attracting young men, it might have bigger problems to worry about.

Indeed, CNN reports that advertising pages in Playboy have sunk by 31 percent in the past year, and newsstand sales have dropped by 25 percent. I guess the kids are going elsewhere for their fun these days.

But what strikes me about the November issue is not the nearly naked cartoon star gracing its cover, it's the stories flagged on the cover. There's a tribute to Farrah Fawcett, a piece of fiction by Stephen King, a dispatch from Texas and interviews with Tracy Morgan and Benicio del Toro.

Wait a minute—this looks like real journalism. Apparently Playboy is where I should have gone for my entertainment news all these years. Out of five stories advertised around Marge's bare body, there are five I'd like to read.

Maybe that's Playboy's problem: too much news and not enough nudity.

I'll be curious to see if the Playboy ploy works and if younger men line up this Friday to scoop the Marge issue. More importantly, I'd love to know if it's the cover star that attracts customers or the articles that rope readers in.

Either way, I won't be holding my breath to see Peter Griffin on the cover of Playgirl any time soon.

Comments

Girly-picture website Suicide Girls has a large back catalogue of pop culture interviews, most of them actually quite good. It's really weird to see content worth reading in publications where it probably wasn't the first reason most guys found themselves there in the first place.

Best of all, the interviews on S-Girls are free to read in their entirety, while their...er, "main course" is subscription-based only. I personally loved the interview/roundtable with JJ Abrams talking about the recent Star Trek films - featuring both Spocks!

It used to be the biggest joke in the world ... "I only read Playboy for the articles"

Roycar

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