By Rodney Barnes
Clay Shirky brought his media-theory guns loaded when he came to tonight's "What's Next For News?" talk at Ryerson University. Much of it is not new for those who have read his book or followed him online, although his pairing with cultural theorist Andrew Keen, both of them moderated by Canada's own Mathew Ingram, meant the night had a vibrant twist.
Of course, neither had any answers for the current fix that journalism is in right now. In the way only academics have for coming up with catchphrases, Shirky said that "the central problem is that there is no central problem."
He mentioned the shift from an economic to intellectual emphasis; focusing on business models ignores the problems news organizations face in terms of content and engaging their audience. The "shock of inclusion," that journalists need to get over their more personal relationship with their readers, is another factor.
Keen was quick to point out the irony of the problems ailing journalism being decentralized. For Shirky, centralization used to be a way to increase the scale that publishers could operate at. With Google and Wikipedia, not only is that scale smaller but the approach is nearing irrelevancy.
Otherwise, Keen didn't add much. "My skill is as a polemicist," he said. Sure, he contradicted himself - and his book, The Cult of the Amateur - three times during the night. But, as Mathew Ingram pointed out later on, he was in it for the debate.
The under-reported gem today was the afternoon talk with five working journalists moderated by Mary Sheppard, executive producer at CBCNews.ca. On the panel were Bryan Borzykowski, senior editor at Canadian Business Online; Adrian Ma, a freelance writer fresh out of Ryerson's Masters of Journalism program; Amber MacArthur, a new media journalist; Romina Maurino, a Canadian Press Queen's Park reporter; and Marissa Nelson, senior editor of digital news at thestar.ca.
The talk gave more of the 'meat and potatoes' people were expecting from the night. The panel discussed how technologies like Blackberry and Twitter have changed the way they do their reporting; filing stories takes half the time, and can be done from anywhere. And finding sources for stories is no problem if you have the right Twitter following.
"The future is mobile," Sheppard boldly suggested. It is also niche; advertisers don't want mass-market distribution. In the future there will be more local content, and more investigative pieces. And storytelling, said Nelson, "is about to go through a fantastic renaissance."
None of this will happen if we plan for it, warns Shirky. Now is the time for experimentation, with new ways of presenting information, of interacting with users. The coming change, because the news industry has done so little to prepare for it, will be much more transformative than anyone can anticipate.
Let's just hope that we can be as persistent as Steve Foster.
Thanks to Joyce Smith, Melissa Wilson and the folks at J-Source.ca, whose liveblog I used extensively in this post.
UPDATE: Check out video for the event at, of course, J-Source.ca.