Moleman Monthly
I was battling trying to come up with a magazine mandate that will attract investors lately. In my journeys, I came across Rick Guy magazine. Maybe this is the magazine I should have pitched.
Rich Guy is the, well, magazine for rich guys. Or people who want to feel like they're rich. Or concerned with letting people know they're rich.
"Our magazine subscribers are well-educated affluent males who are decision makers in their company and tend to be single. They are at the prime of their life and are financially secure."
I started reading reader profiles and media kits for magazines (successful and not) about a year ago--I always found it funny that everyone's readers are well-educated, affluent decision makers, like there's a colony of magazine subscribers somewhere, wafts of cash blowing through their cave-like neighborhoods.
"We have attracted readers who are sophisticated, highly educated, affluent, and difficult to reach through mainstream media."
-The Walrus.
Rich Guy's website (Copyright 2006 -- steal away) says it has a world-wide circulation of 260 000, obtained by leaving the magazine in "Corporate Jets and business/first class lounges in major airports" and sales on "Thousands of Newsstands throughout North America." CARD puts its Canadian circulation at 115 000, of which 9000 are paid for.
Someone make Poor Guy magazine. Give away branded Swiss Army knives to slash the tires on Rich Guys' Hummers.

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