Interviews
I've just come from a lecture which featured a great student presentation on the tips and tricks of interviewing. A lot of interesting discussions were sparked, and interviewing horror stories floated around the room. It seems that we came to a sort of conclusion among a couple of topics. These include:
- Retired people often have a lot to say, much of which is irrelevant to the story. They also like to think they know more than they do and proceed to 'teach' the unsuspecting young journalist all these things
- When you're turned down by a bigwig who thinks you're only out to shoot them down, debate with them reasonably until you get what you need
- Take whatever you can get, even if it's not close to how much you want. All of it counts for something
- E-mail's often good for first establishing contact. After that move on to the phone or in-person talks. As far as e-mail interviews go, most of the time you won't get what you need, though they can become a bridge for a phone call follow-up
- PR people can just spout off their 'rehearsed a zillion times' answers. Get around it by telling them it actually sounds rehearsed and to say something original. Apparently this can work.

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