I did my Review piece on newspaper youth sections and during my research I kept coming back to one big question, how does "great journalism" appeal to people who don't want to read it? I didn't really have the space to explore this question in the detail it deserves but I did think about it a lot because obviously it's an important one, not just for journalism but also for intelligent thought as a whole.
Now, when I say that people don't "want" to read great journalism, I don't think that it's a conscience, educated decision. I think very few people have ever sat down, read a few issues of Harpers, the New Yorker and Atlantic Monthly and gone, "Nope, not for me, this great journalism stuff." It's a far more complicated than that.
Part of it is an issue of time. Great pieces of journalism are often long and are best read in one shot. Most people are convinced that they simply don't have enough time to do all the things they need to get down, let alone sit down and read a 10,000-word article. I don't buy that; I think they're just disorganized but that discussion is for a different blog. While working on my Review article, I looked at the growing trend in the US for major dailies to create youth-oriented commuter papers. These papers, I was told, were created for a society that was being increasingly pressed for time and couldn't fit reading a regular newspaper into their schedules. If newspapers, with their 500 to a 1000-word articles can't make it, what chance does a 10,000-word (or more) piece have?
But I think more of an issue is that we live in a world that doesn't really encourage us to think. I don't mean that society doesn't encourage us to learn, that it definitely does, but thinking is different from learning, at least to me. Learning is what I did in high school math class; I could do the problems correctly and even show other people how to do them but I never truly understood what was going on, any variation and I was lost. But with thinking, you're going beyond just the facts and the formulas. You're analysing and your challenging your own, and society's, belief system; you're using logic and information from a wide variety of sources to come to some sort of conclusion. This is also exactly what great journalism does. If you're not comfortable with thinking, with having your ideas and beliefs challenged, with considering two opposite ideas at the same time, you're going to have a hard time with great journalism. Of course, this doesn't just hold true for journalism, but any kind of creative, intelligent work.
This is why I don't see reader disinterest in great journalism as strictly a journalism problem but a sign of a bigger problem: a society that doesn't think. You can try to make great journalism as appealing as possible; redesign the pages, throw in more pictures, shorten the word length; but to truly boost circulation you're going to have to dilute the writing. This is because the problem isn't with the product; it's with the audience. Get people thinking again and watch sales of Harper's, the New Yorker and good non-fiction books soar. Hey, maybe even Canada could support an Atlantic Monthly of its own.
So how to get people thinking again? While, since this is just a blog entry, I don't really have the space to look at that here. And anyways, before you can find the solution, you need to find the cause. But fortunately, that's the easy part of this problem. When people don't think, they don't challenge, they don't speak out, they don't compare, they don't slow down and consider. In other words, they just accept the status quo and shop.